7 Essential Needs of a Real Estate Agent Website in 2020

Michael Inzerillo | CEO Inzo Software Inc.

Build a Real Estate Website that Wins Clients

Your real estate business needs a solid online presence for long term success. Most realtors already know that by now and 90% of real estate firms in the US already have a website of their own, according to the National Association of Realtors, NAR.

In This Article...

In this article, I cover how and why real estate websites have failed in the past and how you, as a real estate professional, can avoid making the common mistakes from effective SEO research to making your website easier to read for the everyday user.

But there’s more to a professional real estate website than just putting up some incoherent texts and a few pictures on the internet. Sure your mom would like it but your bottom line will suffer. Want a real estate agent website that converts prospects into clients?

1. Mobile-Friendly Design (so it’s easy to use)

More people are now accessing the internet through their mobile devices. It should interest you that about 73% of home buyers use their tablet or a mobile device for their home search online. If your real estate website is not optimized for mobile users, you’re actually leaving a lot of money on the table.

Your website should be able to fit any screen, mobile or desktop, without compromising quality and user experience.  That means pictures and videos on your website should also show up fine on mobile devices too.

In general, more people today are accessing the internet from mobile sources than from desktop computers. So, mobile responsiveness is not even limited to real estate websites alone. These sources now account for more than half of web page views, according to Statista. And you know, there is a whole lot at stake here.

2. Authenticity (so you are different from the competition)

You obviously don’t need to be reminded that the real estate industry is fiercely competitive. Hence, everything you do should be quite original if you would do more than just survive in the face of this cutthroat competition.

Again, 90% of real estate firms in the US already have a website of their own. More reason why you need more than just a shabby-looking one-page portfolio website. You have to stand out from the sea of competitors. You have to be original and authentic and the same goes for your real estate website.

And because your website is usually the first point of contact between you and many potential clients, it should promote your brand in a good way and make a great impression on your prospects. By making your website stand out, you’ll be able to get potential clients to see what value you offer that they may not get with your competitors.

3. IDX (for user-friendly property search)

IDX may come across as something technical but it’s quite simple. It’s basically what it means… exchange data on the internet. This is what makes it easy to exchange data from MLS websites so you can show these up-to-date listings on your real estate website. 

IDX should be a top priority for all real estate websites considering the importance of this feature. Aside from making it easier for visitors to launch property search easily, this can also go a long way to boost your website’s SEO.

Here at MyRealtyWorks, we offer a range of services and tools aimed at helping real estate agents get more leads and close more deals. You can consult us for your professionally crafted real estate agent website that incorporates IDX as well as all of the other must-haves for real estate business success.

4. Actionable and Navigable (so you can capture leads)