Your real estate business needs a solid online presence for long term success. Most realtors already know that by now and 90% of real estate firms in the US already have a website of their own, according to the National Association of Realtors, NAR.
In this article, I cover how and why real estate websites have failed in the past and how you, as a real estate professional, can avoid making the common mistakes from effective SEO research to making your website easier to read for the everyday user.
But there’s more to a professional real estate website than just putting up some incoherent texts and a few pictures on the internet. Sure your mom would like it but your bottom line will suffer. Want a real estate agent website that converts prospects into clients?
More people are now accessing the internet through their mobile devices. It should interest you that about 73% of home buyers use their tablet or a mobile device for their home search online. If your real estate website is not optimized for mobile users, you’re actually leaving a lot of money on the table.
Your website should be able to fit any screen, mobile or desktop, without compromising quality and user experience. That means pictures and videos on your website should also show up fine on mobile devices too.
In general, more people today are accessing the internet from mobile sources than from desktop computers. So, mobile responsiveness is not even limited to real estate websites alone. These sources now account for more than half of web page views, according to Statista. And you know, there is a whole lot at stake here.
You obviously don’t need to be reminded that the real estate industry is fiercely competitive. Hence, everything you do should be quite original if you would do more than just survive in the face of this cutthroat competition.
Again, 90% of real estate firms in the US already have a website of their own. More reason why you need more than just a shabby-looking one-page portfolio website. You have to stand out from the sea of competitors. You have to be original and authentic and the same goes for your real estate website.
And because your website is usually the first point of contact between you and many potential clients, it should promote your brand in a good way and make a great impression on your prospects. By making your website stand out, you’ll be able to get potential clients to see what value you offer that they may not get with your competitors.
IDX may come across as something technical but it’s quite simple. It’s basically what it means… exchange data on the internet. This is what makes it easy to exchange data from MLS websites so you can show these up-to-date listings on your real estate website.
IDX should be a top priority for all real estate websites considering the importance of this feature. Aside from making it easier for visitors to launch property search easily, this can also go a long way to boost your website’s SEO.
Here at MyRealtyWorks, we offer a range of services and tools aimed at helping real estate agents get more leads and close more deals. You can consult us for your professionally crafted real estate agent website that incorporates IDX as well as all of the other must-haves for real estate business success.
More than any other thing, you want your real estate website to be a lead magnet. This is why your website should be designed to capture the leads you’ll be getting from the traffic it brings. Great listings, as well as valuable content, will draw traffic to your website. But all of these will amount to null if you’re not leveraging this to generate leads and conversion.
You have to design your website to promote interaction so they don’t just move away after consuming your super-duper content. You can ask for their email address to build a contact email database. You can use this for newsletters or to pass on blog posts and listing updates.
Overall, your website should have clear call-to-actions so you can capture and convert your leads.
If content is king, why not use it as the crowning glory of your real estate website?
Your content strategy should focus greatly on quality so your website visitors can keep on coming for more. It’s not enough to keep on posting fluffy stuff that adds nothing to your website and business value. Your real estate agent website should provide users quality information while also providing enough opportunities for interaction.
You don’t want to be the guy that writes the content that never gets read. This is why your real estate website, as well as your content, has to be optimized for the search engines to rank higher on search results pages.
This means you’ll be up where your prospective clients and other web visitors can see you. In this competitive industry, you know that the more audience you are able to reach, the better it will be for your real estate business.
With your great-looking website and your high-quality content, you’ll need a results-oriented search engine optimization strategy to rank high on search results and draw significant web traffic. This will prove very important to your real estate lead generation and conversion, going forward.
User-friendliness and SEO are interconnected.
The more user-friendly your real estate website is, the higher it will rank on search engine results pages. So, while you’re doing everything to make your website more friendly to search algorithms, you have to keep web visitors at the back of your mind since they are the real users.
This is why Google and the other search engines are also interested in user experience in ranking websites. User experience basically has to do with the ease at which visitors are able to navigate your website to find the information they need.
MyRealtyWorks usually consider a comprehensive SEO approach for real estate agent website designs. In the end, your website design, as well as the quality of your website content will determine how effective your SEO turns out to be.
Use MyRealtyWorks to Build a Bada$ Real Estate Website
MyRealtyWorks can help if you’re interested in building your own ultimate pro real estate website to win the competition. You should understand that this goes way beyond creating a beautiful website. Along with a good-looking website design, you’ll enjoy all the benefits that come with having a functional and up-to-date real estate agent website.
Your website should be unique, the same way your business should be.
MyRealtyWorks also offer other services and tools aimed at helping real estate professionals win the lead generation and conversion game. These are needed and quite important if you want to close more deals and boost your bottom line. These include an effective real estate CRM software, as well as real estate marketing services such as SEO and PPC.
In essence, you don’t have to worry about the technicalities involved in putting up a visually appealing real estate website. You can focus on closing more real estate property deals while you leave MyRealtyWorks with the task of building your winning website or better still, managing your real estate marketing.
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