We’ll interview you and learn about your challenges, your needs and your goals as it relates to digital marketing. If you have a current website – we’ll even audit it and provide a comprehensive report on how it ranks and stacks up against your competition.

Once we have the goals, needs and target areas / markets identified – we’ll devise a cohesive web site strategy and efficient structure for you that will maximize conversions and increase search ranking of your website.

In this phase, we present you with options, models and page designs to consider for your custom real estate website and landing pages.

We’ll review all of the content your provide to us and recommend changes, edits and additions to ensure that it is aligned with your SEO strategy and helps your website improve its search ranking.

In addition to the creation of your mobile-friendly custom website, every real estate marketing plan we offer includes custom content that is developed just for you. Depending on your plan, this content could be images, icons, videos, digital ads, banners, copywriting and other useful website materials.

Internal testing is an ongoing process throughout the development life-cycle. However, in this phase we provide YOU the opportunity to review and test your site in a “staging” area prior to go-live. We also conduct training sessions for you and your team and show you how to use the CRM along with you website and landing pages.

Once you have signed off and approved your website, we schedule the launch. On the day we “go-live”, we publish your new website, hook it up to the MyRealtyWorks CRM, update changes to other marketing channels in your package (i.e. Facebook, Twitter, etc.) and begin the technical backend processes of getting your site indexed and ranked in search engines.