In 2019, more and more people are searching for content online from their mobile device. In fact, this year Google started ranking websites that are mobile friendly and have good design higher than those that aren’t? At MyRealtyWorks, we design every site to be responsive AND easy to user on any device.
Our team does the keywords research and analysis to implement an effective search engine optimization (SEO) strategy for your website and landing pages. We consistently monitor and update these plans as search engines change their ranking algorithms to improve your search engine ranking and lead conversion.
Having a real estate website with the wrong content or keywords won’t work. When customers search online, engines like Google use a secret formula that analyzes your content, its structure and its popularity to determine whether to show a link to it or not. What’s more – this “formula” changes frequently. Here at MyRealtyWorks, we review and adjust your keywords, content, page ratios, images, technical SEO and more to hep search engines rank your pages better.
Most real estate professionals realize the power of social media and how it can help drive new business. However – do you know the proper strategies to LINK social media content to your website and pages? How about when posting on other directories like Yelp, Pinterest or Angie’s List? We do – and we ensure that your website is properly integrated with the rest of your online presence so that your search ranking can benefit from them.
As you’re probably aware – if your website takes some time to load… your visitors leave. They don’t wait for those amazing pictures or that awesome video you created. In fact – Google recognizes this and use your website speed as a factor in where it ranks. That’s why we’ve implemented a fast, secure and redundant web hosting platform using a the leading WordPress hosting provider out there – WPEngine.
Hundreds of real estate web design, hosting & digital marketing best practices are implemented in each of our packages. Things like compressing videos; naming convention, alt tags; proper page canonization, color wheels and other technical mumbo-jumbo… these are all handled for you before and after your website launch. And starting with our “GROW” marketing plans, we’ll also manage your PPC and SEO activities for you.
We’ll interview you and learn about your challenges, your needs and your goals as it relates to digital marketing. If you have a current website – we’ll even audit it and provide a comprehensive report on how it ranks and stacks up against your competition.
Once we have the goals, needs and target areas / markets identified – we’ll devise a cohesive web site strategy and efficient structure for you that will maximize conversions and increase search ranking of your website.
In this phase, we present you with options, models and page designs to consider for your custom real estate website and landing pages.
We’ll review all of the content your provide to us and recommend changes, edits and additions to ensure that it is aligned with your SEO strategy and helps your website improve its search ranking.
In addition to the creation of your mobile-friendly custom website, every real estate marketing plan we offer includes custom content that is developed just for you. Depending on your plan, this content could be images, icons, videos, digital ads, banners, copywriting and other useful website materials.
Internal testing is an ongoing process throughout the development life-cycle. However, in this phase we provide YOU the opportunity to review and test your site in a “staging” area prior to go-live. We also conduct training sessions for you and your team and show you how to use the CRM along with you website and landing pages.
Once you have signed off and approved your website, we schedule the launch. On the day we “go-live”, we publish your new website, hook it up to the MyRealtyWorks CRM, update changes to other marketing channels in your package (i.e. Facebook, Twitter, etc.) and begin the technical backend processes of getting your site indexed and ranked in search engines.
Take a look at some sample website pages, materials, ads, landing pages and more that are available for real estate professionals from the MyRealtyWorks team,