With an ever-growing user base of over 2.23 billion monthly users, Facebook is one of the leading platforms that allow real estate agents to boost awareness and market their listings effectively. Facebook search is one of the leading search methods that people employ to hunt down new listings and read testimonials and reviews before hiring a real estate agent.
we will walk you through 21 engaging Facebook post ideas that will help you boost awareness and engagement, and promote your realtor business with a competitive edge.
This multi-channel social media platform allows you to run ads, create open house events, boost traffic to your website, upload multimedia, graphics and visuals, and other creative and exciting ways to interact with your audience. Remember, creativity is always the key to engagement, and if you can succeed at capturing the attention of your audience, it will pave the way towards establishing a concrete and credible brand image.
A study conducted by the National Association of Realtors in 2017 concluded that Facebook allows 77% social media engagement for real estate marketing, followed by LinkedIn, Google and YouTube. Facebook marketing and posts allow complete freedom for customization, optimization and statistical data that allows you to examine and improve your engagement results.
Research reveals that 73% of the homeowners state that they are more encouraged to list their house with real estate agents who create videos and virtual tours. Over the years, drone technology has invaded the realm of real estate marketing, and listings that are powered with immersive visuals and tours of the property garner much more attention that just images.
Sharing and promoting blog posts is one of the most effective strategies to boost traffic to your website, share information and keep your audience engaged. HubSpot conducted a study with 2300 customers, and the results revealed 126% increase in monthly leads for brands that run a blog. You can create a multi-dimension content strategy, focusing on sharing information, creativity and marketing your listings.
A study conducted by the MIT reveals that the word “free” triggers an emotional reaction, which causes us to perceive the items or services we receive as much more valuable. If you want to build an image of credibility and increase your clientele, giveaways are a great opportunity. You create contests and competitions, and delight your audience with free home staging services, open houses and more.
From the inception of Facebook till this day, users love playing quizzes and participating in polls because they allow them to express their opinions. Multinational brands, including Coca Cola, and real estate platforms, like Zillow, use quizzes and polls to learn more about their audience, along with providing them a creative post to drive engagement. The idea is to keep your quizzes and polls as interesting as possible.
Social media users seek reviews and testimonials before trusting a new brand, and you can inculcate an attitude of trust and reliability by sharing customer success stories and testimonials. This can be done in the form of images, text and particularly, videos that allow your customers to narrate their own experiences. This strategy will work wonders at reinforcing why you are a reliable and competent real estate agent.
A study conducted by the National Association of Realtors reveals that 87% of the home buyers, including Millennials and baby boomers, found pictures most useful in their search for real estate listings. The human brain can process visuals and images much more readily and easily than text, which is why images are the best post ideas to boost user engagement without putting in too much effort.
Here’s a great strategy to market your listings: Use hashtags and ads to attract more people to view your page, listing and website posts. The idea is to highlight the best features of your listing, alongside adding the best images and videos of the listing. Be sure to add your contact information and a link to the website listing in case the user needs to dig more information.
A survey conducted by the NAR reported that 78% of the home buyers give greater importance to neighborhood quality as opposed to the size of the house in question. Marketing the neighborhoods is extremely important as it will help you promote a community and create a favorable image that will help you market more listings from the same area.
Buyers and sellers are more likely to trust agents who focus on empowering them with information as opposed to those who focus on handling all matters themselves. Sharing information is empowerment, and posts that help users break away from myths and learn about the market will help you build trust and engagement.
First time buyers and sellers are always on the look-out for valuable information that will equip them with effective strategies to navigate the real estate market. You must engage first-timers with useful information and vital statistics that will inculcate a bond of trust, and encourage them to approach you with queries.
If you want to increase walk-in engagement at your office, you can use Facebook to create posts and share images of your business venue. Encourage your audience to drop by your office for consultation and guidance, and list down some of the challenges you can help them with.
Facebook users adore motivation quotes, and you can boost awareness and engagements by making your own quotation posts, which carry a logo of your brand. Every time this post is shared by a user, it will give you an opportunity to attract new users and increase your audience. You can focus your quotes on the pleasures of home ownership and investments.
If you’re looking for avenues for creativity, home owners adore creative DIY ideas, home maintenance tips and décor ideas. Majority of the buyers and sellers are clueless about what to except and you can inform them about home staging tips, decoration ideas, space saving, decluttering, building an outdoor space and more.
It is important to bond with your Facebook community over seasonal events, holidays and other significant days of the year. Be it an eclipse or a super moon, or even Christmas or Thanksgiving, be sure to delight your audience with a post, giveaway contest or event that allows the community to come together and cherish their bond with your brand.
Infographics that provide key information related to market trends, price trends, and other valuable statistics will be highly appreciated by home buyers, sellers and investors. These posts are highly shareable and will help you build an image of authority and integrity. You can use online graphic tools to create your own Infographics.
Facebook allows you to go live and interact with your audience without any barriers. You can use this tool to take them behind-the-scenes and walk them through your open houses, home inspections, staging sessions and more. You can also go live at a community event or a live questions/answers session to interact with your audience on a personal level.
It is important to build a strong community presence by creating Facebook events that encourage your online audience to come and have a personal, real-life interaction with you. You can use events as an opportunity to put together a mix of home buyers, sellers, investors and other realtors, which will allow you to network the industry, and benefit the community at large.
Content engagement requires you to interact with your audience at a more personal level, and recurring posts that you can feature every week or every month will give them something to look forward to. You can create informative podcasts, weekly virtual tours, or even interview sessions with prominent community members and real estate gurus.
Inculcate a desire for coming home to a luxurious outdoor space or a lavish Jacuzzi bathtub with posts that tempt your audience to browse through your listings and give you a call. You can post attractive real estate images, and compliment them with compelling captions that encourage a desire for luxury.
Whether you have succeeded in selling over 100 listings or your business has won an award, be sure to celebrate this milestone with your Facebook community. Facebook allows you to celebrate your milestones with attractive posts, which will help inculcate an image of trust and competence amongst your audience.
Brands and businesses across the globe use pop culture references to make their marketing efforts much more relatable and attractive for their audience. Once you have understood the demographics and interests of your audience, you can use creative pop culture references to attract their attention and boost engagement.
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