Pinterest is one of the most underutilized social media platforms across the real estate industry, despite the incredible opportunities it allows real estate agents to market and promote their services. Pinterest is one of the most popular social media platforms, but its features a quite different as compared to Facebook or Instagram.
Real estate agents need to focus on adopting Pinterest and making it a pivotal platform in their social media marketing efforts.
Pinterest will not help you attract scores of buyers and sellers, but that doesn’t mean that this incredible platform is not worth your while. Pinterest has a constantly growing monthly user engagement of over 150 million active users. A survey conducted by Pinterest reveals that 70 million of these users live in the United States, and 67% of the users are Millennials.
What’s more, 18% of the users on Pinterest have an average annual income of $75,000 or above. 93% of the Pinterest users stated that they use Pinterest as a guide before purchasing, and 87% stated that they often make purchases due to Pinterest ideas.
Needless to say, Pinterest is a goldmine to generate leads and online traffic for your website, and if you want to make your real estate blog a dynamic voice, Pinterest will help you build a powerful image, alongside building consistency. Another important thing to remember is that Pinterest is not a social media site like Facebook or Instagram, in fact, it is a search engine of images, much like Google.
Pinterest is the ultimate search engine for real estate agents, and with effective Search Engine Optimization (SEO) strategies, you can use this platform to drive website traffic and take on new clients. In this article, we will walk you through some of the ways in which real estate agents can use Pinterest to their advantage.
You can get started with Pinterest by either creating a business profile or converting your existing account into a business one. This will allow you to access all the data and statistics you need to monitor your progress and user engagement. Pinterest will present you with detailed charts and graphs to examine your website traffic and clicks per post. You can customize your leads and traffic with demographic data, which will help you narrow down your marketing efforts towards your targeted audience.
Whether you are presenting yourself as an agent, or you run a realtor business with a corporate venue, your Pinterest profile must represent your brand in the best way possible. Your profile must specify your location, the real estate niche you work in, your specialties and services in the real estate agencies and more.
Be sure to add at least two keywords after your Pinterest name to make sure your profile is easy searchable for your audience. You must also provide a brief bio that allows people to contact you should they find your content and services engaging.
Most realtors focus on building their own profiles instead of a business profile, and it is important to focus more on the client’s needs rather than introducing your personal life. Your bio should always be client-centered and focused on your audience. Be sure to hint what you are offering to your clients briefly and clearly.
The greatest advantage of using Pinterest is the opportunity to market your blog posts in the most engaging manner. Pinterest has garnered a great deal of popularity amongst bloggers for promoting their marketing efforts amongst an audience that is genuinely seeking information, reviews and assistance. As a real estate agent, Pinterest demands you to create a unique and immersive series of pictures from all across town, which includes your listings, home décor ideas, neighborhoods, tourist attractions, and other images related to your market and niche.
You can make use of your phone camera, or a DSLR if you can afford one. Real estate agents can now access innovative smartphone apps, drones and software designed to capture and enhance the quality of real estate photography. Be sure to work on each image, especially the cover image that will make your blog posts stand out.
Remember, old and shabby images will only cast a dull light over your brand, while colorful and attractive images will boost user engagement and enhance your brand image.
Your Pinterest boards are much like a blog or a pool of ideas and inspiration. Like a website has categories that allow you to file in relevant information in different categories, be sure to divide your Pinterest board into multiple categories that are all within your real estate niche.
If you are a real estate agent based in California, then the market of California, home decor and lifestyles in the West coast fall within your realm of expertise. You can create multiple boards to attract your audience and offer them an abundance of inspiration. For instance, you can create a board about luxury homes, apartments and condos, home décor for oceanfront villas, home repairs guides, market Infographics, first-time buyers and seller’s guides, and more.
By adding more variety and boards to your Pinterest, you can attract a multitude of users and boost your audience by ensuring that you offer what everyone amongst your targeted audience are searching for. The objective is to flood your audience with enough content that will help them stick around, and keep them coming back for more information, and gradually, urge them to contact you and obtain your professional assistance.
Be sure to create your Pinterest boards and captions on the basis of keywords that are popular and widely searched so you can actually boost the popularity of your profile and boards.
Relevance is extremely essential when marketing your services on Pinterest, and it is important to focus on the fact that Pinterest is a search engine, just like Google. Examine your Pinterest account and delete all images that are not relevant to real estate, your niche and your targeted audience.
Irrelevant images will not help you create a brand image, or retain your audience. On the other hand, being focused on relevant topics and images will help you attract users and eventually, potential clients. You can present your audience with an extensive range of content on home décor, suitable neighborhoods in your targeted markets, home staging tricks, Infographics, and much more.
Remember, Pinterest is a search engine focused on images, and while it utilizes keywords and SEO marketing techniques, the images are the most important tool that will boost your marketing efforts. If you want to create a dynamic Pinterest campaign, you need to get comfortable with using photo editing software and online graphic tools, such as Canva.
Keep in mind that you are running a business profile that will reflect on your brand image as a real estate agent or realtor business. Do not upload an image that is shabby or even average, as you need to present your client with the absolute best in order to create an immersive board. Focus on creating beautiful images, you can capture some of the images yourself, such as your listings, aerial photography, nearby attractions, neighborhoods and décor inspirations.
You can also use online tools, such as Canva, which provides a variety of professionally designed templates and tools to help you create immersive graphics that will attract your audience. Be sure to play around with color palettes, contrasts, and fonts. It is important to be consistent, but also, try to surprise your audience with an occasional burst of creativity and exclusive color palettes.
Like all social media platforms, Pinterest is also focused on the agenda of networking and boosting connections. Making connections on Pinterest can help you obtain more leads, potential clients, and build a powerful brand image, alongside collaborating with other business across the real estate industry. Pinterest is a marketing playground for a great many businesses and professionals in your market and connecting with these businesses and accounts will help you boost your engagement.
You must connect with all your past clients, current clients, potential clients, local entrepreneurs and businesses, community centers and other relevant businesses. You can also connect with home improvement and décor websites, and you can pin relevant posts to boost your own user engagement without putting in much effort.
One of the greatest advantages of Pinterest is the constant and never-ending flow of ideas and inspiration, which is the pivotal feature that makes Pinterest an utter joy for creative people. You can benefit from this feature and boost your user engagement without having to put in a lot of effort. You see, Pinterest is not all about capturing pictures and graphic designing, but more importantly, it is about sharing ideas and inspiration.
You must connect Pinterest with all your social media profiles, particularly Facebook and Instagram. This will allow you to pin all the imagery uploaded to these profiles on your Pinterest boards. You must also connect with accounts focused on home décor and home improvement in order to add more engaging content to your boards.
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