7 Foolproof Ways to Generate Exclusive Real Estate Leads in 2020

Michael Inzerillo | CEO Inzo Software Inc.

Getting Leads has never been easier...right?

Are you struggling to generate enough leads to take your real estate business to the next level? Are you done with tire kickers and would like to build a genuine audience for serious real estate lead generation?

About 5.34 million existing homes and 667,000 newly constructed homes sold in the US in 2019. Sounds exciting, right? The problem is; you’ve got to compete with about 1.4 million other realtors for your own share of the real estate market.

In This Article...

In this article, I cover how and why our lead generation strategies are top-notch. The trick is, you just have to find a way to cut through the noise and focus on what’s really important to beat the competition.

Many new and experienced realtors are already using MyRealtyWorks to take control of their real estate marketing to simplify complex processes and build a healthy pipeline of real estate leads. Want to turn your real estate business into a lead magnet?

This guide will help you discover the basics of;

1. Generating Real Estate Leads from Your Referrals

Referrals from happy clients still remain your best and cheapest source for leads. Data from the NAR shows that close to two-thirds of sellers find their agent through referrals. Referred leads can originate from friends, relatives as well as past clients.

While your closing ratio for non-qualified leads hovers around 10 percent, referral leads have an impressive 60 percent closing ratio, according to Tom Hopkins, in his book on “Sales Prospecting for Dummies”.

The benefits here are just too enormous to leave on the table.

You need to have a solid referral program in place to win the real estate lead generation challenge. While this may seem pretty easy for established brokerages, there are still a few effective tips to position your real estate business for referrals.

These include;

  • Focusing on providing excellent services for your clients
  • Showing appreciation and gratitude to your referral sources (a gift card or even a simple thank-you note will do!)
  • Maintaining a great relationship with both clients and prospects.
  • Networking with leaders in your industry (think home inspectors, mortgage lenders, lawyers, movers, construction companies)
  • Using an all-in-one real estate CRM tool like MyRealtyWorks to capture your real estate leads and manage client relationships.

2. Using Real Estate Reviews to Attract Leads

Seasoned realtors understand the importance of building relationships when it comes to real estate lead generation. However, you’ll find it difficult to build real relationships without gaining the trust of your audience? How then can you win this much-needed trust? Use reviews and testimonials to your rescue!

Again, you need your happy clients to do the talking for you once more.

Largely-positive reviews and testimonials will help you break down the wall of distrust that often builds up when working with new prospects. This will go farther than any amount of bragging you can do by yourself.

Once you’ve garnered enough praises and reviews from this seemingly unbiased third parties, you can then incorporate these into various aspects of your real estate marketing and branding. This can include use on your real estate website as well as for other SEO and PPC marketing purposes, among others.

3. Real Estate Blogging to Increase Awareness

You should understand that your real estate website will be foundational to your lead generation strategies.  There are more than enough evidence and statistics to support this.