Are you struggling to generate enough leads to take your real estate business to the next level? Are you done with tire kickers and would like to build a genuine audience for serious real estate lead generation?
About 5.34 million existing homes and 667,000 newly constructed homes sold in the US in 2019. Sounds exciting, right? The problem is; you’ve got to compete with about 1.4 million other realtors for your own share of the real estate market.
In this article, I cover how and why our lead generation strategies are top-notch. The trick is, you just have to find a way to cut through the noise and focus on what’s really important to beat the competition.
Many new and experienced realtors are already using MyRealtyWorks to take control of their real estate marketing to simplify complex processes and build a healthy pipeline of real estate leads. Want to turn your real estate business into a lead magnet?
This guide will help you discover the basics of;
Referrals from happy clients still remain your best and cheapest source for leads. Data from the NAR shows that close to two-thirds of sellers find their agent through referrals. Referred leads can originate from friends, relatives as well as past clients.
While your closing ratio for non-qualified leads hovers around 10 percent, referral leads have an impressive 60 percent closing ratio, according to Tom Hopkins, in his book on “Sales Prospecting for Dummies”.
The benefits here are just too enormous to leave on the table.
You need to have a solid referral program in place to win the real estate lead generation challenge. While this may seem pretty easy for established brokerages, there are still a few effective tips to position your real estate business for referrals.
These include;
Seasoned realtors understand the importance of building relationships when it comes to real estate lead generation. However, you’ll find it difficult to build real relationships without gaining the trust of your audience? How then can you win this much-needed trust? Use reviews and testimonials to your rescue!
Again, you need your happy clients to do the talking for you once more.
Largely-positive reviews and testimonials will help you break down the wall of distrust that often builds up when working with new prospects. This will go farther than any amount of bragging you can do by yourself.
Once you’ve garnered enough praises and reviews from this seemingly unbiased third parties, you can then incorporate these into various aspects of your real estate marketing and branding. This can include use on your real estate website as well as for other SEO and PPC marketing purposes, among others.
You should understand that your real estate website will be foundational to your lead generation strategies. There are more than enough evidence and statistics to support this.
With your real estate website in place, your blogging strategy should be aimed at providing valuable information for your audience. You can shape your blog content around local information and guides. You can as well provide general information on buying, selling, and everything related to your real estate market and service offerings.
There is a great web traffic potential here that can help boost your real estate lead generation goals. If done the right way, blogging will help you boost your brand and establish yourself as an authority in your market, over time.
The digital revolution has changed a lot of things about real estate marketing but this traditional source of leads should not be ignored; at least if you care about maximizing every opportunity you can get.
As it turns out, the potential here is massive. 56% of Gen X homebuyers and 53% of all home buyers visited an open house in 2018 during their home search, according to the Home Buyer and Seller Generational Trends Report 2018.
“I prefer to use lots of sign because it’s the easiest and least expensive way to get people in front of you. You have to get every corner of the street covered with these signs. The more, the better” –Mitch Ribak, Florida realtor and lead conversion expert.
The open house sessions can even present opportunities to capture more leads. You can distribute flyers or brochures or other branded materials to create a lasting impression. Don’t be like the other realtors who have been programmed to think open houses are a waste of time. This still works well for lead generation!
You should know by now that Facebook for real estate agents is a must!
With about 1.59 billion daily active users on Facebook, you need to build a following and get actively engaged with your potential clients many of whom are already spending time on here. But then, your approach to this will determine whether this will be just another waste of time or a brilliant lead generation source.
The key is keeping it fun and valuable. That means you won’t be annoying your audience with boring and sales-y Facebook posts. You content have to be educative, valuable, and possibly sprinkled with humor.
You can also include humblebrags once in a while so your audience can know that you’re an authority in your industry. Social media and Facebook especially has great potential when it comes to real estate marketing and lead generation.
If you’re able to do things the right way, you’ll be able to leverage your sphere of influence to keep the leads coming in.
The First-Time Homebuyer Report from Genworth Mortgage Insurance revealed that first-time homebuyers accounted for 55% of mortgages in the second quarter of 2018. That means 45% of buyers within this period were returning clients who have previously purchased a property.
While you’ll have to keep your real estate marketing at full throttle for new prospects, your past clients should however not be ignored. If they’ve bought from you once, chances are that they’ll buy again someday. You have to keep engaging with clients even after the first sale.
The real estate CRM Software from MyRealtyWorks, for example, is very effective in this regard. While it can help you connect with new leads, it will also help you stay relevant and engaged with past clients.
Real estate lead generation is no doubt a daunting task for most realtors. But your business won’t move anywhere without a proper lead generation strategy and implementation.
The major challenge is that most realtors don’t know where to begin with this. The few who do also find it incredibly difficult to juggle this with core business operations. There is a solution, though.
More and more real estate professionals are now relying on real estate marketing firms for their marketing and lead generation processes. This makes sense since it would be foolish to leave anything to chances in this fiercely competitive industry.
However, you have to work with a real estate marketing company with a proven track record for results like MyRealtyWorks. You can’t afford to spend your hard-earned money and time on marketing campaigns, software, and strategies without significant results.
MyRealtyWorks offer targeted and personalized real estate solutions for real estate professionals who want to maximize lead generation. If you want real estate leads that convert, you’ll find the MyRealtyWorks range of tools and services really valuable.
These include;
Real estate lead generation is tough and many realtors don’t find it interesting.
Still, you’ve got to build trust and strengthen your relationship with clients to build your business. Integrating the ideas above into your current lead management system and leveraging resourceful tools and services from the likes of MyRealtyWorks will make a huge difference in your real estate business if you’re not currently doing so.
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